Customer Preferences Report

What consumers want: The ultimate playbook for brand connections

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What's inside the report

  • User with a heart symbol
    Channel preference data from 3,900 global consumers

  • Bar chart with line chart
    In-depth analysis of top channels by use case, region, and generation

  • A document with a lightbulb
    Key insights to explain shifting consumer behaviors

  • Spreadsheet document
    Actionable tips to improve customer communication and drive engagement

*This report, commissioned by Twilio, surveyed global participants on their communication preferences between June 28 and July 10, 2024.

Table of contents

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Overview

What consumers want: The ultimate playbook for brand connections

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Trend 1

Choose the right channels to drive engagement

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Trend 2

Honor user preferences with smarter channel choices

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Trend 3

Trust the process: How branded messages drive consumer confidence

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Trend 4

Respond in real time: The secret to staying relevant to consumers

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Conclusion

Simplify cross-channel connections with Twilio

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Improve your customer communication strategies with insights and data from 3,900 global consumers in Twilio’s latest Consumer Preferences Report.

Explore the in-depth insights

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