WhatsApp is the world’s most popular messaging app, with nearly three billion monthly active users. And because it’s the messaging platform of choice in Latin America, India and parts of Europe, it’s a vital tool if you want to reach consumers in these markets.
With global popularity and high levels of engagement, you can use WhatsApp messaging to engage customers at every stage of the journey: from acquisition and initial outreach, to conversion and driving repeat purchases.
Since WhatsApp is primarily a personal messaging app, it also enables conversational marketing, which builds loyal customer relationships and delivers measurable ROI. WhatsApp compliance broadly focuses on obtaining user consent, maintaining privacy through opt-ins, and safeguarding user information.
Top tips for WhatsApp compliance
Make sure to get explicit consent for WhatsApp messaging by customers. Mention “WhatsApp” clearly in your opt-in prompts, show the WhatsApp logo, and ensure they know what to expect.
Send messages that are directly related to what the user signed up for and deliver them promptly. This keeps your audience engaged and reduces the chances of them marking your messages as spam, or blocking you.
When users receive their first message from you, WhatsApp makes the "Block" and "Report Spam" buttons easy to find. If too many people block or report you, it can limit how many messages you can send in the future. Keep it engaging and user-focused!
WhatsApp's algorithms are designed to filter out messages users don’t want. If you send irrelevant content, you could see lower or slower deliverability of your messages, so keep your communications user-centric and valuable.
WhatsApp Business Services provides the following requirements
Please be aware that compliance is mandatory before launching any campaign
These rules clarify your obligations to use the WhatsApp Business Solution in compliance with the platform’s technical and product documentation, your requirement to appoint an administrator, and responsibilities for Third Party management. Data protection restrictions and reporting requirements are also covered.
This policy clarifies what is and isn’t allowed when you use WhatsApp Business Services. It covers best practices for obtaining opt-in by consumers, what to do if your account is suspended or terminated, the policy for WhatsApp commerce features, and the policy for Government and Political use.
This policy governs whether you can sell your products and services with WhatsApp commerce features like catalog and payments. It explains which product categories are restricted or prohibited, such as certain supplements, currency, alcohol, and weapons.
