3. Collect engagement data
While every consumer has preferences, not every consumer will tell you directly what those preferences might be. Fortunately, there are useful data signals for nearly every communication you send. Everytime a recipient interacts with your messages, they send you powerful data that indicates what they like and dislike. Your business just needs to listen.
Using a CDP, your business can capture when a recipient opens, clicks, or even forwards one of your messages, so you can find patterns in their engagement and uncover the best way to reach your customer across all of your channels. Connecting that data to campaigns allows you to understand the ROI of every communication to optimize future campaigns and to create individualized marketing flows that are most likely to drive loyal customer relationships.
Together, these three strategies allow you to collect valuable information about your customers that you can then use to send more targeted messages your customers want to engage with.