Drive efficient logins with user authentication and identity

Providing an easy but secure onboarding and login experience for users is crucial for any app, site, or business to grow its database. In fact, it can actually make or break whether someone follows through with that digital interaction or not. 

According to the 3rd Annual Consumer Digital Identity Study from IDology, a leader in digital identity verification and authentication, 48% of U.S. consumers abandoned online account onboarding or setups over the past 12 months after finding the process too frustrating, difficult, time-consuming, or untrustworthy. But with Twilio, executives can rest assured that access and onboarding will be both fast and safe for users, helping brands grow their trustworthiness among consumers.

Nearly 70% of Stripe’s user verifications are handled by Twilio Verify

Stripe powers hundreds of billions of dollars of transactions for companies and millions of users around the world. Security is of the utmost importance for this economic infrastructure to function seamlessly.

At multiple points across a user’s journey with Stripe, a user must verify his or her identity. Most users choose to authenticate via their phone number, and an authentication code is sent to the user via SMS, ensuring they are who they say they are and in fact have their device in-hand. Stripe says it focuses on two-factor authentication this way because it provides an easy process, making it more likely users will see it through.

Stripe also relies on Twilio’s Verify API across nearly 70% of all authentication processes to ensure simplicity and ease of use, and is actively incorporating it into the company’s entire system. With Twilio, deliverability rates are high—higher than regular SMS—and that means more Stripe users can be verified more easily.

“Verify greatly reduces our own support costs, over other verification methods,” says Stripe Engineering Manager Suhas Joshi. In the US alone, Joshi said, conversion rates for two-factor authentication have increased six points thanks to Twilio Verify. And in India, successful authentication rates went from 70% to 86%.