2024 State of Nonprofit Digital Engagement Report

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Executive summary

Nonprofits are stepping up as leaders in AI adoption, with 58% using AI in their digital communications—surpassing the 47% of B2C businesses. From local groups to major healthcare and educational institutions, nonprofits are leveraging AI to better understand and engage with their audiences.

In this new era of digital engagement, it’s not just about the tools; it’s about creating personalized, meaningful connections with beneficiaries, patients, students, and program participants. The 2024 State of Nonprofit Digital Engagement Report provides key insights into how nonprofits, public sector organizations, and healthcare and education institutions classified as 501(c)(3) are using AI and digital strategies to drive deeper relationships and sustainable impact. 

Unlock the comprehensive report to dive into the full data - across four sectors - and gain access to actionable insights that will propel your business forward in 2024 and beyond. 

of nonprofits believe AI will enhance their engagement with end users

90% of nonprofits are leveraging AI for one or more use cases on a dark background.
90% of nonprofits are leveraging AI for one or more use cases on a dark background.

The five key insights for 2024

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Trend 1

New ways of using digital fuels nonprofit success

Two people looking at a laptop in a plant-filled office.

Trend 2

Increased developer hiring led to measurable ROI

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Trend 3

Nonprofits outpace the private sector in using AI in CPaaS

Two people working together in a stockroom with clothing and boxes, using a phone and a laptop.

Trend 4

Nonprofits say they're AI transparent; end users disagree

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Trend 5

Personalization is a win-win for nonprofits and end users

What’s inside the report

  • Bar chart with line chart
    Insights from 1,440 nonprofits and 1,500 end users

  • User symbol in a circle
    Global data on AI, engagement, and personalization

  • User with a heart symbol
    Sector-specific insights for public sector and 501(c)(3) education and healthcare

  • A document with a lightbulb
    Actionable takeaways to improve engagement

  • Browser speed icon
    Engagement case studies employed by nonprofits

Brands getting engagement right

Read the full report

Access the report to see the full findings from over 1,440 nonprofits and 1,500 end users.

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