There are plenty of benefits for businesses to demonstrate good listening to their customers, from encouraging repeat sales and boosting loyalty.

But what does good listening look like? How can businesses demonstrate that they’re truly listening? What is the impact of good listening on a business' bottom line? 

We interviewed over 4,000 customers across the UK and Germany on their listening and communications preferences, and although brands already know the importance of listening, over a third of respondents said they are not being listened to when speaking to customer service.

In our jam-packed report, we reveal why listening to your customers really matters, and the tools available to turn listening into actionable insights to create better experiences:

Explore how better listening can unlock better business outcomes.