New partnership

Chelsea FC x Twilio

Twilio scores a multi-year partnership to support Chelsea Football Club’s fan engagement strategy.

Chelsea FC football manager smiling with three Chelsea players in uniform on a red and white background.

Enhancing Chelsea Football Club’s fan engagement

Twilio will enhance Chelsea’s fan engagement in the stadium and through digital experiences using the Twilio Segment customer data platform (CDP).

By leveraging Twilio Segment, the club will gain deeper insights into its 615 million-strong global fan base, creating a comprehensive view of each fan’s interaction with Chelsea. This data will enable highly personalised experiences.

For example, in time, Chelsea will be able to reward fans for their engagement by offering promotions when they enter the stadium, personalising the content they see with their favourite Chelsea player, and highlighting the areas of the stadium best for half-time refreshments. These enhancements will help fans feel more connected to the club, fostering stronger relationships and proving invaluable as the organisation expands internationally.

"We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its customer data technology. Twilio's leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club."

Man in a suit sitting in a stadium with empty seats and a soccer field in the background

Phil Lynch Chief Digital Officer of Chelsea Football Club

Introducing ‘One in a Twilion’

**Smiling person in blue Chelsea football jersey with braided hair and a red square overlay**

To mark the partnership’s announcement, Twilio is launching ‘One in a Twilion’, an award honouring the impact of women in technology teams

Submissions will open to the public, inviting nominations for women in tech who have driven brilliant work and results for their teams and businesses.

The one winner and three runners-up, selected by some of Twilio’s female leaders, will be announced on March 8, 2025, on International Women’s Day.