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Toll Free verification rejection - Could not verify Business



ERROR: 30472

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected.Effective Jan 31st, 2024, messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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The toll-free phone number cannot be verified. The business could not be verified, this may not be a valid business.

  • Verify that the business is a valid business

  • Ensure all business information fields are valid and accurately represent the business who manages the opt-in and has the relationship with the consumer:

    BusinessName, BusinessStreetAddress, BusinessCity, BusinessStateProvinceRegion, BusinessPostalCode, BusinessCountry, BusinessContactFirstName, BusinessContactLastName, BusinessContactEmail, BusinessContactPhone, BusinessWebsite

  • Correct the business information fields on toll-free verification submission by editing it and then resubmit it.

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)

Twilio's Messaging Policy(link takes you to an external page)

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